Thrilled to share insights from our recent collaboration with China Trade News on the transformative journey of Chinese manufacturers going global!
As Chinese manufacturing enterprises embrace digital transformation and industrial upgrading, driven by national strategies and the imperative for high-quality development, we're witnessing unprecedented momentum in their global expansion. To support this transformative wave, we have partnered with China Trade News to launch an exclusive video series "From Local to Global: The Soft Infrastructure Revolution of Made in China," capturing thought-provoking discussions with manufacturing industry pioneers. Here are key insights from our featured speakers:
🔹 Vianne Cai, Head of Marketing Solutions at LinkedIn China, highlighted three major trends in manufacturing: accelerated digital transformation (with 86% manufacturers viewing digitalization as crucial), the emergence of "local R&D + production + market" trinity strategy, and the increasing importance of brand differentiation in global competition.
🔹 Frankie Xue, Trade and Investment Department CCPIT ShenZhen, emphasized how Shenzhen enterprises are evolving from simple exports to comprehensive global expansion across brands, production, capital, technology, and talent. He noted the critical role of supply chain security and the need for professional support in overseas expansion.
🔹 Ryan Yan, Head of Sales and Marketing Oversea Business of Horion, shared valuable insights on successful global brand building, emphasizing three pillars: integrating corporate innovation into brand messaging, creating diverse content across technical and cultural dimensions, and achieving cultural fusion while respecting local values.
As the world's largest professional network with 4.9M manufacturing companies and 103M manufacturing professionals, LinkedIn is excited to continue supporting more manufacturing enterprises in their journey to build resilient global value chains and achieve sustainable growth.
Looking forward to sharing more success stories as we help Chinese manufacturers reshape their brand narratives and unlock new market opportunities in the global arena!
#GlobalManufacturing #BrandBuilding #GoGlobal #LinkedInChina #LinkedInMarketingSolutions
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